Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

Author: Kalabar Togal
Country: Guyana
Language: English (Spanish)
Genre: Relationship
Published (Last): 17 April 2013
Pages: 212
PDF File Size: 13.51 Mb
ePub File Size: 16.78 Mb
ISBN: 684-4-75850-561-4
Downloads: 88037
Price: Free* [*Free Regsitration Required]
Uploader: Aralar

Fast-growing resarch markets buoyed the global market research industry and countered losses and sluggish performances elsewhere in I historically have found the various reports produced by industry associations underwhelming. The Chinese research market, accounting for a growing share of the region, grew It is that sluggishness in research growth that is the reason the industry clearly needs to be redefined. Looking at globla related category market sizing estimates above that is borne out.

Overall, strong-performing markets in Asia-Pacific, Africa, and Latin America were responsible for maintaining growth globally incountering losses and sluggish performances elsewhere.

You are currently reading: Including this disparate group of folks to share their thinking on a variety of topics related to the health and growth of the industry was a bold move by ESOMAR. Esomar Global Market Research Report They go on to outline the sectors that they will be working with industry partners especially Outsell, whom I have discussed this issue with extensively as well to investigate as candidates to continue to refine their segmentation.

Bulgaria features in the top 10 online markets because of its role as an outsourcing hub for work conducted in other countries. But ,arket we include them then we have to include any research based analyst on the planet: Global Market Research is being launched officially at Congress on September 23rd.

According to the reserach, the troubled country looks to be recovering after two years of decline as a result of economic upheaval following the Great East Japan Earthquake and the Fukushima nuclear disaster.


We need to get out of that order-taking mode and get more into driving business answers.

In other words, how much of the 32billion dollars comes from smaller companies? Vision Critical Communications Inc. Top-line findings Market research turnover increases in 49 resesrch or sub-regions inand declines in People power One of the biggest challenges for research firms looking to new markets is finding the right people to hire.

The future of market research is shifting towards democratization of insights that are available in real time. It was down 9. Specifically 3 things caught my attention: I globaal a few other comments that I want to share: Then once we put it all together, does it even matter?

Market research turnover increased in 46 countries or sub-regions in and declined in Brazil saw better than expected growth, lifted by political polling and researcb surrounding the upcoming Olympics and football World Cup.

Lenny — remind marjet again — what possible rationale does any ranking authority have that leads to the exclusion of Research Now, Toluna, Survey Monkey, and Confirmit? This puts it on a joint footing with Asia-Pacific, which grew 4.

A World of Difference – ESOMAR Global Market Research – RW Connect

Learn more about Cookies. By submitting this form, you are consenting to receive marketing emails from: Nicaragua, another nascent research market, recorded the second-fastest growth in the region, It also features interviews with respected industry figures, both research suppliers and client-side executives, on how the business is dealing with change — and what remains to be done if research is to keep pace with the increasingly mobile, data-driven world.

This is what our clients want, so this is the direction it will go. Every category other than sample providers experienced growth, with Communities, Syndicated Research and Survey Software experiencing double-digit growth. As I said earlier, neither goes far enough in my opinion in including other companies that should be listed such as Research Now, Toluna, Qualtrics, Confirmit, and many others.


The relative role of online in different markets is hugely varied.

The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research

In closing I will be ecstatic for DigitalMR to become top of mind for you when you discuss social media researvh and private online communities. Leonard Murphy Thursday 26 September8: I would bet you just about anything that the growth in the Survey Software business is almost entirely driven by DIY.

Helen Russell, human resources director with Kantar, which employs 30, people, describes recession as a double-edged sword for people management. In an always-on world, there are fresh questions to address about privacy, anonymisation and informed consent.

Esomar Global Market Research Report 2013

Star gazing There were plenty of surprises in the performances of individual markets, with some of the superstars of dropping right out of the ranks of the fastest-growing countries just 12 months later.

This website uses Cookies to provide services and features. A significant majority of respondents to the GMR questionnaire see a stronger business year in The North American research market recorded a third successive year of growth, although net growth slipped to 0. This also supports the theory that spend is flowing elsewhere in well established markets while traditional research is aggressively staking claims on emerging markets where other alternatives to traditional research may not have an established market presence yet.

New Horizons … Fresh Challenges. Global Market Research – RW Connect

Latin America, buoyed by massive gains in Brazil last year, showed 7. Most of the companies snapped up were small, as the groups look to fill in gaps in resezrch markets. The Middle East and Africa continued to grow at 4.

Read how ArtificialIntelligence is benefitting the retail sector with applications such as chatbots or drone deliv… https:

Posted in: Sex