Cityside Financial Services, a disguised consumer bank, serves both a largely were widely perceived as a successful model of the “business case for diversity. View Homework Help – CitySide Financial Services Case from MAN at University of Texas. Muffaddal Ali Mja 03/23/17 Case Study Cityside Financial. Case Study: CitySide Financial Services. Wajeeha ali h Ather. Background • Mid sized bank.

Author: Mazukora Nikogal
Country: Portugal
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 1 July 2007
Pages: 58
PDF File Size: 1.13 Mb
ePub File Size: 13.7 Mb
ISBN: 662-5-80731-463-8
Downloads: 25481
Price: Free* [*Free Regsitration Required]
Uploader: Tojaramar

SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Focus on the following.

Managing Diversity at Cityside Financial Services – Essay Example

Secondly, the two pronged strategy led the management to seize the local consumers by deposit and housing schemes through its retail operations whereas, targeting high money market accounts through its external deposits. Finance Globalization Health Care. Managing Diversity at Cityside Financial Services. The women were adept at reading interpersonal dynamics and managing their own reactions; crafting their identities; and transforming obstacles into opportunities.

In managing diversity there is a mix of factor that is associated with the diverse workforce present in any organization.

Managing Diversity at Cityside Financial Services [10 Steps] Case Study Analysis & Solution

Step 9 – Take a Break Once you finished the case study implementation framework. The factors that play vital role in stuey of strategy and in assessing the background of the diverse workforce are numerous, few of which have integral position in the given situation, which are the moral and ethical situation in country, the diversity policy encompassing both of the workforces, as casd as the framework which employers utilize in categorizing and assessing their employees.

This leads to unstructured learning process resulting sstudy missed details and at worse wrong conclusions. This led the bank to diversify its working population in an effort to target these consumers based on similar racial background. Cityside operated a profitable business with high customer satisfaction rates that were widely perceived as a successful model of the “business case for diversity.

To match the gender and racial makeup of its staff to that of its customers, Cityside’s sales division implemented an aggressive affirmative action hiring program.

These remain the key challenges encompassing the human resources of bank, which needs to be addressed by the management in order to remain profitable and reduce the dissonance prevailing in the organizational environment.

This gets against the moral and ethical grounds therefore the classification to serve the specific set of consumers is a flawed managerial process to begin with. Their work force is well suited to meet the demands of their customers by being a face of their own community which builds up the trust in banking financial services.


Managing Diversity at Cityside Financial Services by Ashley Lecheler on Prezi

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review HBR fundamentals on the Organizational Development.

The core problems that posed challenges are. Diversity management is very important for every organization similarly in case of Cityside financial services it is especially important to manage diversity to remain glued to the existing base of consumers as well as growing the clientele base. The white and black discrimination in both the units led to emerge the notion that black employees of the retail unit srrvices the instrumental value they bring to the organization and hence rank lower than their white counterparts.

The target market switched to sub-urban localities this mid-sized bank seized opportunity to diversify in terms of targeting other target market including the pre existing white market.

The diverse work force however, posed challenges to the management in terms of the perception the two groups hold against each other, as well as disturbed clientele satisfaction arising from operation of two distinct strategic units which were operating on mutual grounds.

These remain the true competitive advantage which cannot be replicated by any of other player in the market. When we are writing case study solution we often have details on our screen as well as in our head.

Feldberg Laws now exist to protect employees from blatant forms of discrimination in hiring and promotion, but workplace discrimination persists in latent forms. To ensure gender equity, the authors recommend that managers 1 question the stereotypes behind their practices, 2 consider other factors that might explain the achievement gap, 3 change workplace conditions accordingly, and 4 keep challenging assumptions and sharing learning to create a culture in which all employees can reach their full potential.

Focus on the following – Zero down on the central problem and two to five related problems in the case study. It was important after the bank was purchased by racially diverse group to provide its services to racially different groups of customers as the predominant white market has been relocated and present challenge for bank management remain rooted to the locality whereas serving its customers.

The overlapping of services amongst the two units has created sense of rivalry amongst these two units.

Often readers scan through the business case study without having a clear map in mind. About the Author Robin J. The challenge that Ron Wilkins has to face in the racially diverse group of management that composes of two strategic units was to maintain the essence of diversity, which was the main attraction point for bank services.


In formulating the strategy various other mechanisms needs to be acknowledged beforehand; this will aid in presenting the most desirable strategy to the management. The white and black discrimination evolved various conflicting situations as the key characteristics remained the racial background in inducting employees to the units. Once refreshed go through the case solution again – improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations.

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Build a corporate level strategy – organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Once you finished the case analysis, time line of the events and other critical details. It is important for Wilkins to identify all possible strategy that may suit the ongoing situation within the organization and asses these based on the operational and functional aspect.

The competitive advantage that Cityside bank had over other bank was its long history of serving to the local consumers as well as its presence in the market as a mid-sized bank, which led to create a sense of cohesiveness amongst the target market. Once you have developed multipronged approach and work out various suggestions based on the strategic tools. Organizational Development Case Study Authors:: They are just awesome. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground.

Time line also provides an insight into the progressive challenges the company is facing in the case study. Drawing a motivation chart of the key players and their priorities from the case study description.