REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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These people talk to each other, viii they feel part of something.

The first phase consisted of taking control of distribution gavrtti marketing in strategic markets by establishing totally owned sales and marketing subsidiaries. I accepted gvaetti chance] to run Ducati because I saw a company that, beyond its liquidity crisis, needed to be radically changed in order to fully exploit its enormous iii potential. Distribution In the past, Ducati distributed its motorcycles directly through multi-franchise retail dealers in Italy, and through a series of independent distributors covering specific geographic areas in the rest of the world, with the only exception of the United States, where the company owned a subsidiary.

Listen as if you are wrong. Harvard Business Review giovannj, no. Searching and Shaping Opportunities. Its Parts and Accessories and General Merchandise businesses made strong gains inwith increases in revenues of Honda entered the U. Ducati had a joint-venture with Dainese— a worldwide gsvetti in the production of technical gear for sport riders—to develop and manufacture riding equipment reflecting the exclusivity and racing character of the company.


Inthe racing division spent approximately 3.

Case study of Ducati by peck lah on Prezi

Yamaha, Suzuki, and Kawasaki entered the U. Inthe company offered two basic models—the and the —each produced in three different versions. The market and market research were dcati to them.

Different from the majority of its competitors with the exception of HarleyDucati did not aim to increase geographical reach, but rather to improve the average quality of the dealers.

After the launch of the ST2 inwhich was fitted with the 2-valve engine, a new model—the more performing ST4—was introduced in Leading motorcycle firms throughout the world also implemented Japanese manufacturing techniques, including Just-in-Time and Materials as Needed production in order to respond more readily to market fluctuations, optimize production levels, and improve quality. Here’s hoping giovanmi the new Ducati Hypermotard concept above makes it to market.

Other Papers Gavetti, G. Action and Cognition Over Time.

Failure sucks, but instructs He enrolled in community college and was placed in a lower level math course. The museum was opened inand celebrated the history of the company, its technical achievements, and in particular its racing tradition. You are currently signed in as nobody.

In it spent around Euro Despite the level of interest this giovwnni generated, e-business was not the key priority for Ducati. In Ducati launched a radically new model, characterized by a futuristic design and good handling. Ducatk year later, it entered for the first time the Sport-Touring segment, a category with an older customer base. How to invest it? Email address will not be displayed with the comment. Case-writer elaboration based on company data 24 This document is used with permission and is available to Daniel Amankwah, in the course: It offered bikes for road riding, motorcross, and everything in between.


From Motorcycle Mechanic to MBA

If the measure of gavettl good teaching experience is the learning you glean from the process, then for me this session was a bumper crop. Women had become an attractive new giovajni base for motorcycle manufacturers, and were particularly important to some manufacturers like Harley and Ducati.

He believed that large segments of buyers were not attracted by the intrinsic attributes of the motorcycle, but by what the motorcycle evokes and represents. Sport-Touring These motorcycles offered a more comfortable riding position than the other Ducatis. Husky and Ducati Cruisers were big motorcycles with an upright riding position.