Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

Author: Gamuro Kajitaur
Country: Slovenia
Language: English (Spanish)
Genre: Travel
Published (Last): 1 November 2008
Pages: 372
PDF File Size: 6.82 Mb
ePub File Size: 11.72 Mb
ISBN: 204-2-56025-768-4
Downloads: 75280
Price: Free* [*Free Regsitration Required]
Uploader: Tojalkree

It is also the most vulnerable to the vagaries of nature and the threat of climate change. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

For Kishore, the results are evident. E-choupals are much more than internet kiosks. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment Shop Now. How do we know it is effective? This article has been written in partnership with ITC Limited. See related case studies. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. They are generally located within walking distance or a 5-km radius. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Yet it is besieged by myriad challenges. The go-to online location for news and insight on the circular economy and related subjects. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman.

Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

It is not intended to illustrate either effective or ineffective handling of a management situation. Discover our other sites An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. The company planned to set up a network ofvillages across 14 states within the next five to seven years.

  EFORM 4473 PDF

ITSY click on the button dhoupal, and select the case from the list of available cases: This can be exchanged for other ITC products. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Copyright The DeSai Group. The very mention of such initiatives conjures up an image of organizations with sophisticated information technology IT infrastructure and an IT-savvy workforce. Nor is stydy a primary information source. Today, Singh attends sessions at the Choupal Pradarshan Khet, which offers further training on the latest farming techniques.

However, inthis very group of illiterate and ignorant farmers could be seen conducting e-commerce transactions with great ease. These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

For example, up-to-date market information, including demand data, which can help address the mismatch of supply and demand that often forces farmers to discard parts of their produce.

Products like clay water bottles, sustainable bamboo products, wallets from used tyres and so on. By helping these enterprises we aim to make the world better – better for us, for our community and for the environment. Publications Case Studies News. The online festival of ideas that asks: Taking E-Business to Farmers.

What if we could redesign everything? Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information. By eliminating superfluous steps in casse supply chain, the company lower its net procurement costs, despite offering better prices to farmers. If he decides choulal sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price.


Our work Approach Activities Regions. A typical village in India may not have even the basic amenities such as electricity, telephones and transport facilities.

How ITC e-Choupal Connects Corporate Giants, Farmers & Consumers

Pricing information positions farmers to exploit trends and time their sales to get the best price. Management gurus and companies in India as well as other parts of the world appreciated ITC’s efforts to successfully carry out this initiative, which was being seen by many as an example of the role big corporations could play in filling up the institutional gaps by making use of IT.

A huge proportion of the farmers in the country are illiterate and most of them stidy not even aware of the existence of computers, let alone the Internet and e-business. How do we know when we achieve our goals?

All this became possible due to the innovative and revolutionizing concept of ‘e-choupal 1 stidy, introduced by one of India’s leading agribusiness and consumer product companies, the tobacco to hotels major, ITC. Kalundborg Symbiosis Effective industrial symbiosis. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity.

Circular economy Our story Chopual work Resources News. In its next phase stkdy the ITC e-Choupal 4.

Visit us on Facebook to stay updated with the latest positive stories! In the technologically advanced global business environment of the 21st century, e-business and e-commerce initiatives have become quite popular. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.