numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Fees and commissions were of increasing importance for banks. It is an important strategic element of any organization. One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

Marketing w teorii i w praktyce.

Open Science in Ukraine – site development for scientific journals. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. Vol 20 No 1 Main page About edition Search the website Instructions for authors Editorial board Contact information. No warranty is given grzegoczyk the accuracy of the copy. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor grzegofczyk these effects.



Marketing activities of banks implemented since the mid- 90s over time become fully professional. Punkt zwrotny nowoczesnej firmy. Its aim is to improve the system of internal communication and responsiveness to the needs of others. The example of the design of materials Authorship Statementon the Submitted Paper.


Remote access to EBSCO’s databases is permitted to patrons banjowy subscribing institutions accessing from remote locations for personal, non-commercial use.

Skip grzegorczy main content Skip to main navigation menu Skip to site footer. There are many different measures for bank marketing activities: The importance of human resources has accelerated the development of internal marketing. Scientific Journal of Polonia University20 1 Pay the publication fee and send a proof of payment.

This abstract may be abridged. Pluta — Olearnik, M. A properly trained and familiar grzegroczyk the mission and the everyday tasks staff ensures the development of the organization.

Vol 24 No 5 Vol 29 No 4 Wydawnictwo Akademii Ekonomicznej w Poznaniu. Scientific Journal of Polonia University.

Marketing bankowy – Wojciech Grzegorczyk – Google Books

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However, users may print, download, or email articles for individual use. Abstract This paper presents the role played by staff especially in service companies. Vol 25 No 6 Prices were established more frequently on the basis of price competition and demand.

We see employees as internal customers. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.