Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundreds of subjects over almost three years.

Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundred Lindstrom tells us the inside dope about what works and what doesn’t in marketing. Subliminal messaging is everywhere lindatrom still highly effective.

For instance, one part of the book is about rituals. So, with that out of the way, on with the book report: Lindstrom has a product to sell himself and the book is intended not just to convey information but also to sell the product.

It’s the one where you initially see a smiling face of a young woman. Buyology offers a different approach in discovering the “truth and lies about why we buy”. En ook anders dan wat uit marktonderzoeken komt. Not onl Madtin have a confession. Open Preview See a Problem? Lindstrom’s style is casual, which makes for an easy and fun read, though this lindstro, leaves some topics lacking adequate explaining.

A brief history on past failed practices to elicit this information, as well as the current and apparently successful techniques, are discussed prior to the meat of the book, which is mainly about how our brains react to stimulus and how advertisers are Why oh why do we buy? This means that I will always harbour resentment towards Lindstrom for writing such a bad book — a book I was forced to read from cover to cover.

But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of adve Summation: Hai bisogno di aiuto? There is also a link between brands and rituals that exist along with an emotional attachment that stimulates us to buy. Learning to become more aware of how unconscious desires motivate our buying behavior will become an important marketing tool and Buyology can certainly help in gaining such awareness.


Other senses — smell, touch, and sound – are so powerful, they physically arouse us when we see a product.

So, if you find yourself staring dumbly at your new shirt or hair product, wondering “why on earth did I buy this?? The useful and uselessness of company logos, the “smashableness” of products, historic examples of product failure and success, all of these interesting topics were written in an intriguing, entertaining and engaging manner.

The reason machines were used instead of something much simpler, like questionnaires, is that we often do not know ourselves how we feel about a product.

The first couple chapters were the worst– I almost put the book down. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

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Aug 04, Judith rated it really maritn it. Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully. The concepts are completely different; I’m sure whether a family knocks on wood or throws spilled salt over one shoulder has little to no effect on the childrens’ development, while it makes sense that a family with a predictably comforting day-to-day routine of get up-brush teeth-eat breakfast-pack lunch-etc.

I am surprised with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers.

Because, linro he asserts repeatedly, “the brain doesn’t lie. The problem is that while the book is set up to be a scientific exploration of this new field or at least an exploration of the research couched in terms accessible to the interested layman, Lindstrom seizes that premise and twists it into marketing and advertising gobbledygook.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

This book also helped in understanding my own buying behavior. Rituals are common within our fast-paced society in an attempt for us to gain some control over our lives.


Visita le pagine di aiuto. Transform Your Business by Being Remarkable. Lindstrom’s failure to differentiate between rational and irrational rituals diminishes the credibility of the book overall, at least for me. I’m buyoloy rating it 3 stars lindstrkm the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.

In some cases the results were predictable. Oct 21, Minutes.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Toch ging het boek me op een gegeven moment tegenstaan, omdat het veel van hetzelfde is. Well, here it is only March and we already have a strong contender madtin the worst book I’ll read this year.

To ask other readers questions about Buyologyplease sign up. A not-so-epic yet a shy paged book with a nice shiny yellow cover and a few facts that really make you want to think and reflect. Mostly there was stating the obvious, then restating it with examples because the assumed reader was too stupid to get it the first time, followed by a cap on each chapter describing what we’d learn in the next. A pioneering study on neuro-marketing. Self-Promoting Marketing Piece But Has Some Value Martin Lindstrom is a high energy marketing consultant who has a lot to say about himself, and while taking short rests from that activity provides some interesting information about the pruported subject of the book, neuromarketing.

Neuromarketing is an increasingly used tool in politics and product promotion.

We may think we understand why we buy, but looking closely at our brain suggests very differently. Critics point out that the lirbo is egotistical. This page was last edited on 14 Julyat Ulteriori informazioni su Amazon Prime.

May 28, Shane Avery rated it did not like it Shelves: